Which Product Display is The Best For Your Goods
Whether you are a regular customer, a retailer, or a producer, you know how important is your product display. They help products to stand out, convince customers to make a purchase, and keep your goods in their memory long after they leave the shop. Years and years of practice only prove they are great at doing their job.
Product displays are a specialized form of sales promotion you can find in the locations where the sale is made. Their main goal is to increase sales by reminding customers about your products, announcing upcoming sales, and driving attention to your promotions. POS displays reach customers where they make purchasing decisions.
While their role is clear and impact is unquestionable, choosing the right one might be a bit of a struggle. There are just so many. The category is large and encompasses everything, from simple wobblers to mind-blowing creative structures.
As with many things, the best way to go about choosing the right product display is by breaking down the process into simple steps. At Dubaiprint.com, we have been helping companies all around the world to create powerful product promotions. So we know a thing or two about the process. To help you out and make choosing the right POS display less painful, we are happy to share our tested tips and tricks.
Get acquainted with different types
Variety is the key term in the world of product displays. There are thousands of POS displays already, and the number will surely keep on growing. With the development of digital technologies, the variety has only increased. Now, the shelves and wobblers do not even need to be physically present to do the job — playing an ad on a LED screen still counts.
Yes, finding the right product display is overwhelming. But before you can make the right decision, you should first know what you are choosing from.
Here are a few of the most popular POS displays you will come around the most: wobblers, hanging signs, counter display units (CDU), shelf edging, dummy packs, strut cards, standees, display packs, endcaps, display stands, mobiles, posters, specialized signs, and banners.
Determine its purpose
First, define the purpose of your product display. It might seem like you know what you are doing, but when you dig into it, you’ll find out you only think you know what you are doing. To create the right product display, you need to have a clear idea about what you want it to accomplish.
You might need a POS display to:
- Promote a new product
- Introduce your product to the market
- Announce a special discount and other offers
- Create brand awareness, etc
For each of those goals, you would want to create a slightly different POS display. Not only knowing the purpose will help you choose a better POS display but also help craft the right message. Yes, display itself might attract the attention, but what you have to say will convince your customer to favor you.
Know the location
The second most important thing about your product display is the location. As a producer, you might not have a lot of control over it. But it does not mean you should absentmindedly hand them to a retailer and leave them to their fate.
More often than not, you need to go with the layout that is already pre-defined. It is not so bad — remember that retailers are only happy to sell more products. They intrinsically want the location of your products to be profitable. It is part of visual merchandising — an art and science that has been mastered through many errors, and trials. You should use the information in your favor. For example, if your products are sold near the counter — your POS displays need to be smaller. If they are placed at the back, you might need larger ones.
The location can also help you decide on the design of the display and amount of information you want to give. When people are walking amongst the shelves, the last thing they want to do is read lengthy texts on the product display. But if you put more information near the counter for people waiting in line to read it, the tactic can do well.
Make the most out of its size
POS displays and product displays come in all shapes and forms. That is why the next thing you should think about is its size. The size of your product dictates what size your POS display will be to an extent. But it does not mean that you should only use small POS displays for small products and large ones for large ones.
The size of your POS display will depend on your product, the size of your shop, and your creativity. We doubt you will print counter display units for your product display if your product is well a washing machine. Though… When you think of it, it might not be that bad an idea!
Now, back to your budget
Large corporations like Coca-Cola can let themselves to go as overboard with their visual merchandising as they like. They have all it takes — the resources, the recognition, and the audience. But we get it — you are probably in a different situation. Your budget is probably much smaller, and public awareness much weaker.
Luckily, with all the variety of POS displays, finding the one that fits your product best will not be that big of an issue. Here, the challenge is not finding the right one, but getting it displayed in the retail store, especially if you are not a big name company. But let’s not think about it now — it is another issue altogether.
The value of product displays
Product displays are loved by the retail shops and customers alike because they are good at their job. Studies consistently prove that products with signatures consistently outperform the ones without.
When you think about it yourself, the studies make sense. The items that do not have signatures seem bleak and uninteresting. In the world of growing competition, it becomes harder and harder to make the right choice.
Product displays help customers make the right choice by conversing with them and presenting the special benefits of the product. No matter how small, they spark a conversation without you or a salesperson. The POS stands and displays tell what is special about your product right where customers need the information the most. As a retailer and a production company, it is an opportunity you do not want to miss out on.
