The Secrets Behind Every Successful Supermarket
Today, supermarkets have become the most convenient places for shopping. We meet them at every turn and every time we can’t pass by indifferently. They captivate us with inviting colors, lighting, spacious pavilions, cleanliness and, most importantly, smiling staff.
Every successful supermarket complies with the above points. People today prefer comfort over everything else, and without it, not a single supermarket will succeed.
If you are a businessman and are going to open your own store, or just want to learn how to achieve a good result in this field, we want to share with you the secrets behind every successful supermarket.
The first important thing is to succeed in this field. If you are going to start a supermarket business, the primary key to success is to create a welcoming environment so that the customers return to their favorite store every time.
Your supermarket should always be clean, while bad and expired products should be removed immediately. Be careful to keep bathrooms unspotted with modern equipment. Check-out counters should be well organized and cashiers should always be smiling and caring. Nobody wants to shop with an inhospitable cashier.
Don’t forget about the music. Many customers come to make purchases after a tiresome workday. They will definitely need some good music to cheer them up, raise mood and feel with positive energy during this time.
At every successful and welcoming supermarket, pavilions should be spacious and bright. Such stores provide customers with a feeling of comfort and a desire to come back again.
Attract Customers With Promotional Prices
All supermarkets use discounts. This is a substantial part of any successful supermarket story. Expressions such as “Huge Sale!”, “Special Offer” or “Big sales this weekend only!” attract customers more than anything.
Everybody loves discounts, especially, before holidays, such as New Year, Ramadan, etc. These days people want to make purchases in the stores where they can find big discounts on quality products.
Thus, you will attract more attention to your store, loyal customers will be more impressed, and their number will increase day by day.
Place Essential Purchases Far From the Entrance
The basic and essential products such as bread, dairy, meat, fruits, vegetables, and personal hygiene products should be placed at the farthest point from the entrance.
For instance, dairy products, such as milk and cheese, can be hidden in depths of the store. It should be far from the entrance but not difficult to access so that the client could easily and enthusiastically get it after a long journey.
Fruits and vegetables also should be placed far but in a wide and spacious section so that customers can easily make a choice without interfering with each other.
Thanks to this trick, the customers will walk around the whole store and carry out the products they didn’t know they needed to start with.
Cooperate With Brands
Every successful supermarket cooperates with brands that are in high demand. Your task is to find the most-wanted brands and present them in your supermarket.
If you find a local brand, that is new, has really high quality and needs to be advertised, give them a chance to make their first steps in your supermarkets. It will be welcomed not only by the partner brand but also will increase the reputation of your store.
Cooperate with a brand that produces daily and kitchen utensils such as plates, cups and all kinds of cooking services. This will be interesting especially for housewives because there is always something missing in their kitchen. If you sell the kitchen utensils in your store, they will definitely come back to buy new services for the kitchen.
David Ogilvy once said: “What really decides consumers to buy or not to buy is the content of your advertising, not its form”.
A good advertisement with persuasive content is the key to your success. It starts with the design of your store, bags with the logo of the supermarket and ends with a high-quality video commercial. Use warm colors to draw attention, make a bright and positive atmosphere in your store, so that customers would want to come back and make purchases in the brightest and most welcoming store over and over again.
Also, don’t save money on video commercials. They say good products don’t need advertising, but we all know that a good product needs to be advertised at least a little bit to be known.
Gain Customers’ Loyalty
And finally, you can’t succeed in this business without gaining customers’ loyalty. For this, you have to keep all the above-mentioned rules without exceptions.
Take into consideration all the basic needs of your customers. Make sure that your store meets their needs. After all, you want to have a store where every customer can buy high-quality and healthy products.
Create a place, where consumers can not only make purchases but also relax and spend a good time. Have a mobile charging spot so that the consumers won’t worry about losing connection.
Don’t forget about security. Customers should feel safe in the place where they spend a lot of their time. Cover floors, doors and essential parts of the building with safety signs.
And last but not least, take into consideration that customers prioritize quality, without which no supermarket will ever succeed.
Try to follow these main secrets and we assure you that you will make your supermarket the most successful in the area.
Good luck with your business!